If you want to jump on to the Ello bandwagon, here is the link for free invite codes.
The assumption that they would be able to float without monetizing the users the traditional way (ads/selling user data), is yet to be seen — especially when they’ve borrowed money from a VC.
They’re hoping to make money by offering paid services. It is yet to be seen how that would work for them.
I joined Ello today, not because I believe that I would never be the product, someday. Far from being the “FB killer”, it is touted to be (at least at this point), there is nothing necessarily wrong with having another social media outlet.
Ello, by the way, reminds me of Tumblr.
This is me, by the way, in case anyone wants to connect - @framesmedia - https://ello.co/framesmedia